holistic and sustainable marketing

HOLISTIC ANG SUSTAINABLE MARKETING

 



Red Bull is very aware of its environmental responsibility and is constantly striving for improvement.

Red Bull is going to great lengths to ensure its carbon footprint stays as small as possible across the entire lifecycle of the can.

The Red Bull Cans are light in weight and 100% recyclable:

 

Red Bull has made a conscious decision to use aluminium cans. Today Red Bull cans weigh 60% less than a decade ago, which saves precious raw material. Once they are collected they are fully recyclable over and over again without any loss in quality.

All cans are 100% recyclable: once they've been collected and reached the recycling facilities, not the tiniest bit of aluminium is lost. They can be melted down and reused an infinite number of times with absolutely no loss in quality. Using reclaimed aluminium comprises a 95% saving in energy compared to using new aluminium. 

Today, Red Bull cans weigh 60% less than only a decade ago. The reduction of the can's weight also makes a difference: the less aluminium goes into cans in the first place, the smaller the carbon footprint. 

Aluminium cans are oxygen-proof and neutral in taste, so the drink stays in fresh, top quality for a long time. This means it tastes as good at the source as at its destination. 

The beverage can is the world's most recycled drink packaging. Of course, this is only possible if the cans are collected and (re-)introduced into the recycling loop. If a can is left carelessly littering the landscape, naturally it can't fulfill its recycling potential. Unfortunately, littering is still a problem in some regions. Making sure that the can ends up in a waste or recycling bin helps keep the landscapes pristine, increases recycling rates and reduces energy consumption as well as the drain on natural resources.

 

Red Bull Saves resources through short distances :More than 7,000,000km of truck travel are saved each year thanks to Wall-to-Wall Production.

Apart from using 80% of our energy from renewable sources, Red Bull implemented what's called 'Wall-to-Wall' production at the production site. This means their cans are manufactured and filled on the same site - helping them save many miles of transport. Since they don't have to transport empty cans to the fill up plant, this reduces the footprint significantly.

Wall-to-Wall production saves more than 5,313 tons of CO₂ emissions each year.

 

 

Approximately two billion cans annually need no further transport until they're ready to leave the facilities for their final destination. This saves the equivalent emissions of more than 10,000 truck journeys of 700 kilometres each or more than 7 million kilometres per year. 

More than 5,313 tons of CO2 emissions are saved each year, thanks to Wall-to-Wall production. 

 

Red Bull's manufacturing base in central Europe has a lot of advantages:

Red Bull guarantees that the same premium product quality is enjoyed around the world, thanks to its state-of-the-art production process and the use of high quality ingredients, such as locally-sourced alpine water. 

New efficiency-enhancing technologies - which, in turn, help preserve natural resources - can be implemented immediately. 

The energy used for production comes from the region; around 80% is sourced from renewable energies - and Red Bull's working to improve this figure however possible. 

 

Six Can Coolers use only as much energy as a single 100 watt light bulb:

Red Bull Energy Drink tastes best when ice cold. That's why they developed  environmentally friendly Red Bull ECO-Coolers which use up to 45% less energy than conventional refrigerators.

Red Bull has installed 313,000 ECO Coolers instead of conventional coolers already. 

Thanks to their natural refrigerant, ECO-Coolers are considerably more environmentally friendly than conventional refrigerators and use up to 45% less energy. The use of ECO-Coolers and refrigerants is an effective way to avoid greenhouse gases, that's why Red Bull has made a commitment to distributing ECO-Coolers in the future, whenever local infrastructure allows.

As of 2012, there were 313,000 ECO-Coolers in use worldwide, representing 35% of Red Bull’s entire fleet of cooling equipment.