FELIX BAUMGARTNER

"Sometimes you have to go up really high to see how small you are."( Red Bull Stratos)

PROMOTIONS:-

 

Red bull has always been on top when it comes to promotions. It promotes heavily through sport events and competitions. Red Bull's integrated marketing communications mix has been so successful that the company has created an entirely new energy drink category and has become multimillion dollar brand among competition from beverage kings like Coca-Cola and Pepsi. In less than 20 year, Red Bull has become the energy drink market leader by skilfully connecting with the global youth.

 

Since its beginning Red Bull has used traditional advertising and no print ads, billboards, banner ads, or super bowl spots. while the company runs the minimal television commercials, the animated spots and tagline " Red Bull gives you wiings" are meant to amuse its young audience.

 

Red Bull marketing efforts strive to build its brand image of authenticity, originality and community in several ways. First, Red Bull targets opinion leaders by sampling its products, a lot. Free Red Bull energy drinks are available at sports competitions, in limos awards shows and exclusive after parties Free samples are passed out to college campuses and city streets, given to those who like they need a lift.

 

Red Bull aligns itself with wide variety of extreme sports, athletes, teams, events, and artists. From motor sports to mountain biking, snowboarding to surfing, dancing to extreme sailing, there is no limit to the craziness of red bull event or sponsorship. A few have become notorious originality and extreme sporting to the limit including annual Fulgtag . At Fulgtag contestants build homemade flying machine that must weigh less than 450 pounds, including pilot. Another annual event the red bull air race tests the limits of sanity.

Red Bull web site provides consumers with the information about how to find red bull events, videos, of  and interview with red bull sponsored athletes and clips of amazing feats that will be tested next.

 

 

 

Some of the major events that red bull sponsors are :-

 

 

 RED BULL THRE3STYLE WORLD FINLALS, 2014

 

 

 

 

 

 RED BULL DISTRICT RIDE

 

 

 

 

 

RED BULL KING OF THE ROCK

 

 

 

 

 

RED AIR RACE : FORT WORTH

 

 

 

 

 

UCI MTB WORLD CHAMPIONSHIPS 2014

 

 

 

 

BRITISH GRAND PRIX, 2014

 

 

 

 

 

 

 

 

 

 

 

 These are just a sand grain in the whole island of promotions done through various sport events .

This association with sport and athlete creates an image of exhilaration, energy and adrenal rush whenever they see a red bull can.

 

 

TV Commercials also makes an important part of the promotional mix:-

 

 

red bull print ads: