Pricing

Pricing acts as a critical determinant in a consumer buying decision. To gain maximum market share a brand selects the best possible alternative.

RED BULL uses premium pricing . It is priced at INR 95. compared to other energy drinks and substitutes, it is priced the highest.

 

 

Red Bull and Monster are both priced 95/-. Other brands such as Burn, Tzinga, ChillyWilly are prices at 80/-, 40/- and 70/- respectively.